When All You Have is a Reporter, Every Analysis Looks Like a Nail
In the Visits vs. Visitors debate, side with Unique Visitors Analysis doesn’t happen in a vacuum. And as we’ve said a thousand times: you can torture the numbers to confess to … uh, we mean,...
View ArticleYour Unreal Conversion Rate
I’m an avid reader of Avinash Kaushik’s blog, Occam’s Razor, and I quietly anticipate each new post. Avinash is incredibly insightful, thought-provoking, and just fun to read. But as a fan, I was...
View ArticleMy New Column at Marketing Land
I’m happy to announce that I’ve been selected by the folks at Search Engine Land as one of their regular columnists for their new sister site, Marketing Land. I’ll be writing monthly articles on topics...
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Metric-ocracy: Less Data, More Insight
[This article is Cross-posted to my monthly column at MarketingLand, which is a great place to read all sorts of interesting content.] The start of a new year is a popular time for resolutions. Many...
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Good Enough To Steal
Apparently, my work is good enough to steal, at least insofar as making it onto a torrent download site! It’s been 4 years since the book made the best-seller list, in some ways I’m insulted it took...
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Your One-Metric Island
[This article is Cross-posted to my monthly column at MarketingLand, which is a great place to read all sorts of interesting content.] Everyone knows the question: “What one...
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Measuring The Impact of Conversion Lift
How do you measure the impact of conversion improvement on your site? Most marketers know the basics of how to calculate this, but might get confused when it came to details — or do they? Astute...
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The Value of Nothing
When is nothing worth something? Turns out, just about all the time. Whenever you look at your metrics consider that a metric is, in virtually every case, designed to measure a specific outcome. It may...
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